The cost of an e-commerce website is not a single number; it is the sum of several line items. In Turkey, as of 2026, starting on a ready-made (rented) platform runs roughly 15,000–60,000 TL a year, while a custom-coded store is a one-off investment starting from 40,000 TL. In this article we break down, item by item, where the difference comes from and in which situation each option works out cheaper.
Short answer: 2026 price bands
| Approach | Upfront cost | Recurring cost | Best for |
|---|---|---|---|
| Rented platform (SaaS) | 0–15,000 TL setup | 15,000–60,000 TL per year + commission | 0–300 products, sellers who want to launch fast |
| Ready-made theme + setup (WooCommerce/OpenCart) | 25,000–60,000 TL | 6,000–20,000 TL per year maintenance + hosting | Limited budget, standard catalog |
| Custom-coded store | From 40,000 TL | Annual maintenance, hosting | Growing stores that need integrations |
| Enterprise / B2B custom software | From 150,000 TL | Ongoing development | Customer accounts, multiple price lists, ERP-connected |
Our e-commerce website package is 40,000 TL + VAT (KDV, Turkey's value-added tax) and covers payment, shipping, e-invoice and marketplace integrations. You can see our other packages on the pricing page.
These bands look wide, but the reason is simple: what determines the cost is not the phrase "e-commerce website" itself, but the six decisions underneath it.
The 6 items that determine cost
| Item | Choice that lowers cost | Choice that raises cost |
|---|---|---|
| Design | Ready-made theme | Brand-specific interface and UX work |
| Platform | Rented SaaS | Custom software (Next.js + headless backend) |
| Catalog | 50–100 products, no variants | Thousands of products, many variants |
| Integrations | One payment + one shipping provider | ERP, accounting, marketplaces, WMS |
| Language / currency | One language, TL | Multiple languages and currencies, country-specific pricing |
| Maintenance | Basic annual maintenance | Continuous development and priority support |
1. Platform: rent or own?
A rented platform is cheap on day one. You can start selling with a subscription of roughly 1,500–5,000 TL per month. But that figure does not stay put: as the number of products, users and add-on modules grows, the plan goes up. When you calculate the three-year total cost of ownership, most cases land between 60,000 and 150,000 TL – and you do not own any code at the end.
With custom software the initial investment is higher, but the only recurring items are hosting and maintenance. The deciding question is this: will you need to do something non-standard in your sales flow within the next three years? If the answer is yes, the rental model gets stuck halfway, and migrating from scratch ends up costing more than building custom from the start.
2. How much does design change the price?
A ready-made theme is a 5,000–15,000 TL item; custom design is 15,000–40,000 TL. The difference is not aesthetics but conversion. As an industry average, the cart abandonment rate on e-commerce sites is around 70% (Baymard Institute, 2024). On monthly revenue of 100,000 TL, improving the abandonment rate by 5 points makes a six-figure difference over a year – and that calculation determines how many months it takes for the design investment to pay back.
On the other hand, putting 40,000 TL into custom design for a store that gets 3 orders a day is the wrong order of priorities. At that stage the money should go into product photography and advertising.
3. Number of products and variants
The price is driven more by the variant structure than by the number of products. 500 single-variant products are simpler than a catalog in which 60 products come in 6 colors × 5 sizes. When stock, price and photos have to be managed per variant, both development and data-entry effort multiply.
Product data entry is usually left out of the budget, but it is a real cost: photos, description and SEO copy come to between 30 and 90 TL per product. A 1,000-product catalog means 30,000–90,000 TL of work for data entry alone. You will either do it in-house or outsource it; either way there is a cost.
4. Integrations
Each integration is a separate development item. Roughly:
- Payments (iyzico, PayTR, virtual POS): 3,000–8,000 TL. Installment tables and 3D Secure included. iyzico and PayTR are widely used Turkish payment providers; a virtual POS is a bank's online card-payment gateway.
- Shipping (label + tracking): 4,000–10,000 TL. Whether it is one carrier or three matters.
- e-Archive invoice: 5,000–12,000 TL. e-Arşiv is Turkey's mandatory electronic invoice system for sales to consumers; the special integrator subscription is a separate annual fee.
- Accounting / bookkeeping (Logo, Mikro, Netsis): 10,000–35,000 TL. These are common Turkish accounting packages; this is the most variable item, and the age of the installation is decisive.
- Marketplaces (Trendyol, Hepsiburada): 8,000–20,000 TL. Trendyol and Hepsiburada are Turkey's largest online marketplaces. Details on our Trendyol integration page.
The mobile experience does not look like a separate line item, but it is not negotiable either: about 57% of global retail e-commerce sales come from mobile (Statista, 2024). On a site that is not developed mobile-first, half of the sales are at risk from the outset.
5. Hidden recurring costs
The initial setup fee is the visible tip of the iceberg. Items to add to the annual budget:
- Hosting and domain: 3,000–15,000 TL, depending on traffic and number of products.
- SSL and security: Mandatory on every site that takes payments.
- Maintenance and updates: 10–20% of the project fee per year. Sites that skip security patches get attacked sooner or later.
- Payment commission: 1.5–3.5% of revenue. In most projects, this share of annual revenue is larger than the cost of the site.
- Digital marketing: For a new site, ad budgets below 10,000 TL a month in the first 6 months do not produce meaningful data.
These last two items are the ones most often overlooked. The site is built for 40,000 TL, but on 2 million TL of annual revenue the payment commission comes to 50,000 TL. The budget has to be built on total annual operating cost, not on the setup fee.
6. Maintenance level
There is a fivefold cost difference between basic maintenance (security patches, backups, bug fixes) and continuous development (new features, A/B tests, campaign modules). Basic maintenance is enough for stores that go through 2–3 campaign periods a year; it is not enough for those that keep opening new channels and campaigns.
Where do cheap quotes cut corners?
On the market, some quote 15,000 TL for the same job and some quote 150,000 TL. Low quotes usually leave the following items out of scope – ask about each one when you get a quote:
- Payment and shipping integration is split off as extra work to be done "later"
- The e-Archive invoice is never discussed (a legal requirement)
- Product data entry is left to the customer
- No speed optimization or mobile testing is done
- The source code is not handed over, so the site cannot be moved
- There is no maintenance contract, so the first bug is billed by the hour
Once these six items are added up, a 15,000 TL quote usually rises to 45,000 TL. When comparing quotes, what matters is not the number but whether they include the same scope.
Frequently Asked Questions
Why isn't the cost of an e-commerce website fixed?
A single-language store with 80 products and a multilingual store with thousands of products and ERP integration require completely different amounts of effort. Cost is directly proportional to scope; a fixed list price is only possible if the scope is fixed as well. That is what we did in our packages: the scope is written down and the price is fixed.
Which item raises the cost the most?
Accounting/ERP integration and custom design. Third, in a place most people do not expect: product data entry.
How much are the monthly recurring costs?
For a small store, 1,500–3,000 TL a month for hosting, maintenance and SSL is realistic. Payment commission and the advertising budget come on top of that.
Is it expensive to move from a ready-made platform to custom software?
The migration itself (data transfer, URL redirects, rebuilding integrations) adds 15,000–40,000 TL. That is why, if your growth plan is clear, choosing the right platform from the start is more economical.
How many months until it pays for itself?
It can be calculated if the average order value and margin are known: for a 40,000 TL site, with an average order of 800 TL and a 25% net margin, 200 orders cover the investment. For a store taking 30 orders a month, that is 7 months.
How to pin down your budget
Write down your number of products, your variant structure, where you keep stock and the integrations you need; we will prepare a clear quote based on that scope. If you want to see the setup steps, our e-commerce website page walks through them.
Phone / WhatsApp: +90 536 628 0007
Email: info@enextware.com
