AI Solutions

In business, AI delivers the most tangible value in five areas: advertising and marketing (ChatGPT ads and the AI-powered campaigns of Google and Meta), visibility in AI answers, website and WhatsApp assistants that answer customer questions, content and image production, and automation of repetitive business processes. On top of that, models such as OpenAI, Claude or Gemini can be integrated into your existing software via API. The right starting point is the process where you lose the most time.

As of September 2026, ChatGPT is the only AI assistant where businesses in Turkey can launch campaigns directly through their own ads manager. There is no ad platform businesses can use for Gemini, Claude, DeepSeek or Grok. Ads that appear on search surfaces such as Google’s AI Overviews are managed through Google Ads campaigns, not a separate product. That is why, for now, ChatGPT ads and a well-built Google Ads account should be planned together.

Not entirely, but it lightens their load. A well-built assistant answers frequent questions such as opening hours, price ranges, appointments, shipping status or product features within seconds and passes the request to the right person with a summary. In complex, sensitive or complaint-related conversations it needs to hand over to a human. We restrict the assistant to information you have approved and review its answers regularly.

Data security has to be addressed at the start of the design. Under providers’ contract terms, data sent through business APIs is not used for model training by default; even so, we make sure only the necessary data is sent, personal data is masked where possible and access is logged. Under Turkey’s data protection law (KVKK), cross-border data transfers and notice obligations must be assessed per project; where needed we work together with your legal advisor.

There is no single right model. The choice depends on the type of task (text, image, audio, document analysis), answer quality in the languages you need, the balance of speed and cost, context length and data processing terms. In projects we test several models on the same real examples and decide based on measured results. We design the architecture so it is not locked into one provider, which makes switching easy when a better or more suitable model comes out.

Kokpit AI is an AI-powered, multi-tenant CRM product that Enextware developed for small and medium-sized businesses. It brings customer relationships, sales processes and team workflows into one dashboard and builds AI into everyday CRM work. Because we develop and run this product in production ourselves, we know from experience how to integrate AI into real business processes, run it at scale and keep its cost under control.

It depends on the scope. Connecting a ready-made chat assistant to your website or WhatsApp line usually takes a few weeks; adding an AI feature to existing software or building automation that connects several systems can take a few months. We recommend starting every project with a small, measurable pilot. If the pilot delivers, we expand the scope; if not, you can change direction without a large investment.

The cost has two parts: one-off development and integration work, and usage-based model fees. Model providers usually charge by the amount of text processed (tokens), so your monthly volume of conversations or documents directly affects the cost. We do not publish a fixed price list; once the scope, expected usage volume and systems to be integrated are clear, we prepare a transparent quote.

Google says it looks at whether content is helpful to users rather than how it was produced; however, it treats content mass-produced only to manipulate rankings, with no original value, as spam. That is why we use AI to speed up drafting, research and variation work, and publish the final text with expert knowledge, real examples and editorial review. Factual accuracy is always checked by a human.