ChatGPT Ads Management

ChatGPT ads are ads that OpenAI shows below ChatGPT answers, labelled “Sponsored”. An ad consists of a brand name, logo, headline, description, image and a landing page link. Which ad is shown is decided by the context of the conversation, the ad copy, the landing page and the context hints provided by the advertiser. Ads do not change ChatGPT’s answer; they sit separately from it.

Yes. As of September 2026, OpenAI added Turkey to the list of self-serve Ads Manager countries (where businesses can open an account on their own). A business established in Turkey can open an advertiser account at ads.openai.com. Ads are shown to people using ChatGPT’s Free and Go plans; Plus, Pro and Business users do not see ads.

According to OpenAI’s help documentation, the minimum daily budget for accounts billed in USD is 25 USD. The daily budget works as a seven-day average: spend on a single day can reach twice the chosen amount, but the weekly total never exceeds seven times the daily budget. This is the media budget paid to OpenAI; the agency management fee is set separately depending on scope.

There are three options depending on the campaign objective: Views (per 1,000 impressions, CPM), Clicks (per valid click, CPC) and Conversions (optimised for the chosen conversion event, still billed per click or impression). The auction uses a relevance-weighted second-price model. OpenAI recommends starting CPC campaigns with a maximum bid of 3–5 USD per click.

OpenAI’s intended approach is for the business to open the advertiser account with its own details, billing and verification, and then invite the agency as a team member; the setup flow inside ChatGPT does not support agencies opening accounts on a client’s behalf. This way the account, billing and data always stay with you. We guide you through the setup steps and manage the campaigns once invited.

OpenAI’s ad policies prohibit gambling and betting, alcohol and tobacco, adult content and dating, drugs and political ads. Areas such as healthcare, finance and legal services are not banned outright but are subject to stricter review. In addition, ads are not shown to users predicted to be under 18 or in conversations on sensitive topics. We check your industry’s eligibility with you before the campaign.

No, they complement it. Google Ads works on the keyword in a search query, while ChatGPT ads match the need and context the user describes in the conversation. It is a strong new channel for reaching users at the decision stage who are comparing options. Splitting the budget between the two channels based on measurement is the healthiest approach.

OpenAI checks ad landing pages with a crawler called OAI-AdsBot; if robots.txt, a firewall or bot protection blocks this crawler, the ad will not be approved. The landing page should carry the same promise as the ad, load quickly and have conversion tracking in place. If needed, we also build a landing page dedicated to the ChatGPT campaign.

Once account verification is complete and the ads are approved, impressions, clicks and click-through rate start reporting within minutes; spend data arrives with a slight delay. Meaningful optimisation usually needs 2–4 weeks of data. Because OpenAI processes account verification in a queue, a few days may be added to this timeline.