About the Project
The goal of the Parlayüksel Optics project was to build a complete optical e-commerce infrastructure that carries the in-store experience over to an online sales channel. Product discovery was made easier with men's, women's and children's categories, brand-based filtering, and a clear split between sunglasses and prescription eyewear. Cart, membership, order tracking and campaign management were brought together in a single panel. In addition, a free eye examination booking flow, a blog and an FAQ section brought both the sales and the advisory side of the store into the digital space.
Features
Challenges
- •Listing a large number of brands and product variants without making things complicated
- •Explaining the technical specifications of optical products to users in plain terms
- •Combining the in-store appointment flow and online sales in a single experience
Project Details
Client
Parlayüksel Optics
Date
February 2026
Duration
2 months
Technologies
Project Gallery
Screenshots from different parts of the project
Homepage
New Arrivals
Brand Collection
Category and Filtering
Product Detail
Brands
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