Social media management pricing in Turkey in 2026 cannot be summed up in one number. The monthly fee depends on post count and format, Reels and video shooting, how many languages you publish in, copywriting, comment and DM handling, ads management, reporting and contract length. Your ad budget sits outside that fee. Compare quotes by written scope, not by price.
This guide breaks down the question "how much per month?" item by item: which tasks push the price up and why, where the published packages of Turkish agencies and freelancers sit today, what a package should state in writing, and which promises are red flags. It is written for business owners in Turkey, including foreigners running hotels, restaurants, rentals, clinics or property businesses here. If you want to see the service itself, our social media management page explains the scope; here the goal is to help you read the quote in front of you.
Why social media management prices vary so much
"We manage your Instagram account" can look identical in two quotes and mean very different work. One may cover a few template designs and stock images a month; the other an on-site shoot at your business, edited Reels, captions in three languages, message handling and a monthly performance report. Both are called "social media management", but one is closer to a design service and the other to running a marketing channel.
Price differences come from three main sources:
- Who does the work? A single person, or separate specialists for strategy, design, video editing, copy and ads?
- How much production is there? The number of posts, the share of video, and who shoots it and where.
- Where does responsibility end? Only publishing, or also replying to comments and messages, running ads and measuring results?
Until these three answers match, comparing two quotes on price alone is misleading.
The line items that set the price
The table below shows the items that affect a quote the most, and how each should be written in the proposal:
| Item | Why it affects the price | How it should appear in the quote |
|---|---|---|
| Number and format of posts | A single image, a carousel, a story and a Reel take very different amounts of time | Monthly count, split by format (e.g. X posts, Y Reels, Z stories) |
| Reels and video shooting | On-site shooting, equipment, editing and music/sound are the most time-consuming items | Shoots per month, hours, number of edited videos |
| Drone and special shoots | Requires a licensed pilot, permissions and weather planning | A separate line, with the month or period it will happen |
| Number of languages | Each language means separate captions, hashtags and sometimes a separate content angle | Which languages, translation or language-specific content |
| Copywriting | On-brand, sales-oriented copy takes as much effort as the design | Who writes the copy, how approval works |
| Comment and DM handling | Daily monitoring, reply templates and routing take ongoing human time | Which hours, what response time, which questions are passed to you |
| Ads management | Campaign setup, targeting, testing and optimisation are a separate skill | Management fee and ad budget on separate lines |
| Number of platforms | Instagram, Facebook, TikTok, LinkedIn and Google Business Profile need different formats | Which platforms, how often on each |
| Reporting | A meaningful report needs tracking set up and interpretation | Report frequency and which metrics it includes |
| Contract length | A longer term makes planning and team allocation easier for the agency | Minimum term, notice period, what is handed over on exit |
| Revisions | Unlimited revisions are a hidden workload | Number of revisions per piece of content |
The biggest difference usually comes from video. Putting text on a ready-made image and delivering an edited Reel shot at your premises are hours apart. So two quotes that both say "12 pieces of content a month" are not the same job if one is all design and the other is half video.
The second big item is the number of languages. Translating the caption of the same post into English costs something different from building separate content for an English-speaking audience. The quote should state which one it is.
The third is community management. Replying to comments and messages is daily work, especially for tourism and service businesses. Business-specific questions about prices, bookings or orders are usually better routed to your own team; who handles which question should be written down from the start.
2026 market ranges: what published prices show
Many agencies do not publish their prices and work on a quote basis. Looking at the 2026 packages of Turkish agencies and freelancers that do publish prices (as of September 2026), the picture is as follows:
- Agency entry packages mostly start at roughly 8,500–30,000 TL a month. This band typically covers 1–2 platforms, around 8–12 pieces of content a month and basic reporting.
- Comprehensive packages with regular shoot days, more Reels and ads management can reach 40,000–75,000 TL a month and above.
- On platforms where freelancers list their services, you will see a very wide range, from a few thousand lira up to 40,000 TL a month.
Keep four points in mind when reading these figures:
1. Prices vary widely. Two packages in the same price band can have completely different scopes; this is a snapshot of how wide the market is, not a price list.
2. VAT is not treated the same way. Some pages quote prices excluding KDV (Turkey's VAT), some including it, and some do not say. Put everything on the same basis before comparing.
3. The ad budget is generally not included. Even in packages that include ads management, ad spend is kept outside the agency fee; make sure the quote says so explicitly.
4. Minimum terms are common. Some agencies require a 3–12 month minimum or discount longer commitments. Look at the total committed amount, not just the monthly fee.
Why the ad budget should always be a separate line
The social media management fee and the ad budget are two different pots of money. The management fee pays for content production, planning and, if agreed, setting up and running ad campaigns. The ad budget goes straight to Meta to pay for the ads being shown.
With packages sold as "ads included", you often cannot see how much was actually spent on ads at the end of the month. The healthy setup is this: the ad account sits in your own business portfolio, the budget is charged to your card, invoices come to you, and the agency works with management access only. We cover paid campaigns separately on our social media advertising page.
What a package should state in writing
A good quote is more than a line saying "social media management — X TL per month". Before signing, make sure the following are in writing:
- The platforms to be managed and posting frequency on each
- Monthly content count, split by format (post, carousel, story, Reel)
- Shoots: how often, where, how many edited videos
- Languages, and who writes the captions
- If comments and messages are handled: hours and reply rules
- Whether ads management is included; that the ad budget is separate and whose account pays it
- Report frequency and the metrics in the report
- The approval process and revisions per piece of content
- Contract length, notice period and files handed over on exit
- Whose name the accounts are in and how access is given
- Whether the price includes or excludes KDV
Freelancer, agency or in-house team: how the costs work
Understanding the cost structure is more useful than the number itself. The three models suit different needs:
| Model | Cost structure | Strength | What to watch |
|---|---|---|---|
| Freelancer | Fixed monthly fee, usually one person | Flexible, suits smaller accounts | One person may not cover design, video, ads and reporting; continuity during holidays or illness |
| Agency | Monthly service fee, shared team | Strategy, design, video and ads under one roof | The real team and time allocated to your account; a written scope |
| In-house team | Salary, benefits, equipment, software and training | Knows the brand best, instantly reachable | Hard to find video, design and ads skills in one hire; total cost is higher than the salary |
In practice many businesses choose a mix: their own team handles day-to-day messages and quick posts, while planning, shooting, editing and ads are outsourced. If you are thinking of running your accounts yourself, our guide on how to do social media management gives a step-by-step framework, which also makes it easier to decide what to outsource.
Red flags
A low price is not a problem in itself; the problem is the risks hidden behind it. Stop and ask questions when you see these:
- Follower guarantees: A promise of "this many followers a month" is usually met with bought or inactive accounts. They lower your reach and never turn into customers.
- Accounts opened in the agency's name, or requests for your password: The accounts, followers and history should be yours. The right way is to grant partner access through your Meta business portfolio; you never need to share a password.
- No reporting: If there is no report, or it only counts likes, you cannot see what social media contributes to your business.
- Ad budget paid from the agency's card: If you cannot see the spend and the invoices, you are not in control of the budget.
- No written scope: Promises of "everything included" or "unlimited" protect nothing when there is a disagreement.
- The same template for every sector: If all the sample work looks alike, the content may not be produced for your business.
- Unclear exit terms: A long commitment without written notice and file handover terms makes leaving expensive.
Questions to ask before you sign
1. Who is on the team assigned to my account; who does strategy, design, video and copy?
2. What is the monthly content count by format, and how much of it is video?
3. Is shooting done at my business, how often and by whom?
4. Which languages are covered; is the copy translated or written for each language?
5. Who replies to comments and messages, and during which hours?
6. Is ads management included; whose account pays the ad budget?
7. Which metrics does the report include; are website and message clicks tracked?
8. Whose name do the accounts stay in, and how is access given?
9. What are the minimum term and notice period; which files are handed over if I leave?
10. Does the price include or exclude KDV?
Extra cost items for businesses across Turkey and Turkey
In a tourism region, a few specific items shape the social media budget. The first is language: hotels, restaurants, property businesses and clinics often serve Turkish, English and Russian-speaking customers, and every language means extra copy and sometimes a separate content angle. The second is the season: posting frequency rises in the busy months, while the best time to shoot is often before the season; a good plan builds a content bank before the season starts. The third is visual production: genuine footage of the property, the view and the location builds far more trust than stock photos. When aerial footage or a promotional film is needed, we plan it as a separate item through our drone and video production service.
We describe the regional scope on our Turkey social media management and Turkey social media agency pages. If you run a hotel or restaurant and want content ideas and a seasonal plan, our Turkey hotel and restaurant social media guide is a practical starting point.
How pricing works at Enextware
We do not publish a fixed price list for social media management; we prepare a quote based on your budget. The reason is that the items above combine differently for every business. Before quoting, we review your account, sector and goals, and set the content volume per client and sector. The fixed parts of how we work are:
- Our office is across Turkey; our video editor shoots on site at your business, and our licensed drone pilot adds aerial footage when needed.
- We produce content in Turkish, English and Russian.
- Accounts stay in your name; we connect through partner access to your Meta business portfolio.
- Every month we share a report showing reach, engagement and profile visits, as well as website and WhatsApp clicks.
- The ad budget is always separate and paid directly from your own ad account.
You can see our services that do have package prices, such as websites, on the pricing page; social media and ads management are listed there on a quote basis too.
Frequently Asked Questions
How much does social media management cost per month in Turkey?
It depends heavily on scope. In the 2026 packages of agencies that publish prices, entry level mostly starts at roughly 8,500–30,000 TL a month; comprehensive packages with shooting and ads management can reach 40,000–75,000 TL and above. The right figure can only be given once the content count, share of video, number of languages and community management are clear. We prepare a quote based on your budget.
Is the ad budget included in a social media package?
It should not be. The management fee pays for the agency's work, while the ad budget is spent directly with Meta. In a healthy setup the ad account sits in your own business portfolio and the budget is charged to your card, so you see the spend and the invoices yourself.
Is managing only Instagram cheaper?
Fewer platforms usually mean less work, but what really sets the price is the content count and the share of video. Producing many Reels a month on one platform can take more effort than posting a few images on two. Instagram and Facebook are often managed together with the same content, so the difference between them tends to be limited.
How long should the contract be?
The first month is mostly spent getting the account in order and settling the brand voice; the effect of consistent posting builds up over a few months. A trial period of a few months is therefore reasonable. Whatever the length, the notice period and the files handed over on exit should be written into the contract.
Should I work with an agency that guarantees followers?
We do not recommend it. A guaranteed follower count is usually met with bought or inactive accounts; these lower your reach and never become customers. Instead of follower numbers, ask for reporting on metrics that affect your business, such as reach, profile visits, website clicks and message clicks.
How much does posting in several languages add to the price?
It depends on how the languages are used. Adapting the caption of the same post into a second language adds copywriting work; building separate content for each language is almost a separate content plan. The quote should state clearly which approach will be used for each language.
Conclusion
The right way to compare social media management prices is to line up the scope before the numbers: how many posts, how much video, who shoots it, which languages, who handles messages, where the ad budget is paid from, what the report shows and whose name the accounts are in. A quote that answers these questions in writing is safer than the cheapest one. If you would like to discuss the scope your business needs, contact us through the form on our social media management page; we will review your account and prepare a quote that fits your budget.
